AIA Small Business Firm Exchange

EVENT DETAILS

Join us for an engaging Small Firm Exchange gathering hosted by Marcos Santa Ana, AIA, CPHD, California Representative at AIA. This interactive event will feature multiple discussion tables where participants can explore key topics impacting small practices—such as firm growth, leadership, technology, and business development—in a small-group format designed for meaningful dialogue and peer exchange.

After the breakout conversations, groups will reconvene to share key insights with the full room, fostering broader discussion and collective learning. Whether you’re a principal, partner, or emerging leader, this is an opportunity to connect, collaborate, and contribute to the future of small firm practice.

HOST

Marcos Santa Ana, AIA, CPHD, Architect | General Contractor | High Performance Building Designer

California State Representative to the AIA Small Firm Exchange (SFx)

President, Alloi

Marcos Santa Ana, AIA, CPHD founded Alloi Architecture + Construction in 2009. A licensed architect, licensed general contractor, and Certified Passive House Designer, he also serves as the California State Representative to the AIA Small Firm Exchange (SFx). In addition to his professional practice, Marcos contributes to architectural education as a guest lecturer at the UCLA School of the Arts and Architecture and shares his work and perspective through national speaking engagements, including the upcoming AIA National Conference in San Diego this summer. His practice embodies a rare integration of artistry and technical mastery, where architectural design, building science, and construction execution merge into a single, cohesive process. Marcos is recognized for his creativity, precision, and encyclopedic understanding of materials, qualities deeply valued by clients seeking clarity, continuity, and accountability in the design and construction of their homes or commercial environments.

PARKING

Street parking is available in the area. Please be mindful of the signage, and please do not park in the lots of nearby local businesses.