When: Friday, October 9th, 2015. 8:00AM - 5:00PM
Where: SCI-Arc - 960 E 3rd St, Los Angeles, CA 90013
Happy Hour Reception: A+D Museum, 900 E. 4th St, Los Angeles, CA 90013
$95 for AIA Members, $135 for Non-MembersAIA|LA is proud to announce POWERFUL: Women Leading Design. This is the organization’s second symposium to focus on women who lead the design field, and best practices to expand equity and diversity in architecture.
Presented by Gensler, the conference will convene on Friday, October 9, from 8:00 a.m. to 5:00 p.m., at SCI-Arc in Downtown Los Angeles.
More than thirty-five diverse speakers will present keynotes, participate in panels, and share information with attendees informally at lunch and a relaxed, post-event reception at the A+D Museum.
Proven practices for achieving success in the male-dominated field will be shared, and Partners and Principals who have reinvented protocols within their own offices to support the professional development of women will present new conventions for success.
“I encourage women to work from a place of confidence, to take risks and not worry about conforming to the established norm of success. We need to acknowledge more aspirations than the anachronistic Ayn Rand hero,” says speaker Julie Eizenberg, FAIA.
At once an internal discussion amongst an array of women at different stages of professional attainment, and a pathway to powerful external changes in the field, POWERFUL’s agenda will be based on ideas contributed by participants themselves during pre-event dialogue. The symposium is intended to increase the recognition, influence, and participation of women in the profession.
A study commissioned by Equity by Design [EQxD] notes: “While Women comprise nearly half of graduates from architecture programs in the United States, they make up only about 22% of licensed architects, and only 17% of partners or principals in architecture firms.” In 2013, a campaign to see Denise Scott Brown recognized retroactively for the Pritzker Prize awarded partner Robert Venturi in 1991 was rebuffed, rekindling the conversations about gender issues in design.
“Discussing gender equality in Architecture is a double edged sword,” said conference speaker Melanie Freeland, AIA, LEED AP. “Talk about gender equality too little and women get left out of discussions and meetings; talk about it too much and they run the risk of being seen as an instigator polarizing the office. Woman inherently need to find a way to dance between these extremes […], and it’s my belief that one should never dance alone, at least not in the office.”
AIA|LA organized its first POWERFUL symposium in February 2015. The event sold out within days of its announcement.
“We are tremendously proud to be supporting initiatives that develop pathways forward in an area of such heightened interest to members,” said AIA|LA Executive Director Nicci Solomons, Hon. AIA. She also noted, “Increasing opportunities for qualified architects—of all genders—to contribute, strengthens the entire field.”
The October 9 conference is scheduled for Los Angeles’ month-long celebration of architecture and design, LArchitecture month, leading up to the 2015 AIA|LA Design Awards Ceremony + Party on October 29.