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Storytelling in Design with Disney Imagineering

August 25, 2020 @ 5:00 pm - 6:30 pm PDT

$10 – $20


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Interior Architecture Committee presents: Storytelling in Design: a presentation about Walt Disney Imagineering’s creative process and infusing storytelling into the design of spaces.

This is a virtual ZOOM meeting.  Meeting information will be emailed directly to registrants.

Learning Units: 1LU

Storytelling in Design: Join Brent Strong, executive creative director of Walt Disney Imagineering, for a presentation about Imagineering’s creative process and infusing storytelling into the design of spaces. Learn more about the principles of creativity including how to think more creatively and how to design and develop the storytelling aspect of the creative process.

Learning Objectives:

+ Understand the importance of storytelling in design and its significance in designing physical and virtual spaces.

+ Understand with specific examples how to think creatively, how to practice creativity and how to encourage creativity.

+ Share and discuss the different aspects of storytelling and its translation into the physical world of Disney theme parks.

+ Understand principles of creativity, principles of storytelling and the interaction between the two tools.


Brent Strong, Executive Creative Director, Walt Disney Imagineering

Brent Strong is an Executive Creative Director at Walt Disney Imagineering, where he is responsible for the development of new attractions and experiences at Disney Parks including Avengers Campus, a new land coming soon to Disney California Adventure Park. Strong joined Walt Disney Imagineering in 2006 and previously led the creative teams for Hyperspace Mountain and Star Wars Launch Bay at several Disney Parks around the world, development plans for Epcot at Walt Disney World Resort and interactive experiences at various Disney Parks.

Image Credits:

Brent’s headshot:  copyright: Disney
Avengers Campus renderings: copyright: Disney copyright: Marvel 2020

Seminar Sponsor



August 25, 2020
5:00 pm - 6:30 pm PDT
$10 – $20
Event Categories:
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A virtual ZOOM meeting


AIA|LA Interior Architecture Committee