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Small Firms 101: Seminar #3

November 6 @ 8:30 am - 12:30 pm PST

$60 – $90

Small Firms 101 – A Seminar Series (#3)

Hosted By: Helms Design Center
Learning Units: 3.5

Small Firms 101 is series of hands-on professional development workshops that will serve as a forum to give insight and access to the tools and resources needed to organize and operate a successful architectural & design practice. The theme of Workshop 1 is “Get Started.” The second workshop centers on “Getting Business.” The third is “Getting Bigger.”

Each seminar will be four hours long; comprised of various presentations ranging from 30-40 minutes with a 20-30 minute interactive Q&A.

Learn from speakers; ask questions specific to your practice during the Q&A and speak to peers encountering similar challenges.



Seminar 3 – Wednesday, November 6

Getting Bigger: Best-Practices + Business Development for Small Firms


Carlos Augusto Garcia – AIA, NCARB, Project Principal, M-Rad Architecture + Design

Carlos is an internationally recognized architect with ten years experience in the fields of architecture, concept development, project management, graphic design, and hand rendering. As an architect with both a Master’s Degree in Architecture and Bachelor’s Degree in Architectural Design from Tulane University School of Architecture in New Orleans, LA, his work can be seen above highways, in neighborhoods, on desks, in print, and online.  Carlos has been honored with a gallery installation at the Ogden Museum of Art and addressed City Councils as a proponent of his design for the Planned Parenthood Federation of America. He firmly believes in the importance of new material technology and utilizing the contemporary architect’s digital toolbox. Applicable projects are always interfaced with sustainability in the form of adaptive re-use and integration of new building design technologies.


Darrell S. “Rocky” Rockefeller – AIA, Senior Partner, Rockefeller Kempel Architects

Rocky apprenticed and was deeply influenced by the guidance of Case Study Architect Edward Killingsworth, FAIA, at the firm of Killingsworth Brady & Associates where he was employed for nearly four years early in his career. He became a Registered Architect in California in 1984 and is currently the Senior Partner at the award-winning firm of Rockefeller Partners Architects that he established in 2002. He has been an active member of the American Institute of Architects since 1985. He has 34 years of experience as principal in his own firm and is adept in design and construction of commercial mixed-use and adaptive reuse developments, corporate interiors, private residential estates, financial institutions, multifamily housing, boutique hospitality, critical service facilities, and, strategic, urban and long-range master planning. Mr. Rockefeller takes on all with a commitment to buildings and interiors that balance the simplicity of modernism with provocative natural, renewable, and sustainable materials while combining a multitude of contemporary technologies with a historical point of view. He has been recognized by many for his award winning work and has been featured in many regional, national and international publications. An Instructor at UCLA Extension Arc/ID program since 1986 he has twice been awarded the distinguished Teacher of the Year. Mr. Rockefeller received his Bachelor of Science in Architecture from California Polytechnic State University at San Luis Obispo in 1978 and his Associate in Science in Construction Technology from Long Beach City College in 1974.


TOPIC: How does a small firm set itself up with regard to IT? What’s the most effective/efficient/economical setup for a 2-3 staff small firm? And when the firm starts growing, what’s the best way to transition? – Making foundational choices, aligning with industry trends, prioritizing security, and pursuing standardization.

Alex Serriere – Director of Research & Development, TEECOM

Alex’s inextinguishable curiosity for things that work has led to an unbounded passion for technology and this passion serves as the basis for TEECOM’s Research Department. With a degree in Electrical Engineering from UCLA, Alex started in the aerospace industry, but at TEECOM, Alex is tasked with understanding and communicating innovations at the intersection of people, technology and the built environment. From the social implications of smartphones to the newest Ethernet standards, the work of the Research Department enables TEECOM to better serve clients with information about how technology is expected to evolve over the life of their projects. Internally, that work ensures that TEECOM’s own processes continue to advance and evolve alongside the technology systems that TEECOM designs. Recently, Alex has led the effort to transition the Research Group towards a Research and Development Group by developing solutions that will shape the future of the built environment.


TOPIC: Dollars for Design – Optimizing the R&D Tax Credit for Architecture.

You are paying too much in taxes. Over 70% of architecture firms and their owners are not claiming a very powerful tax incentive – the Research & Development Tax Credit. Are you missing out on dollars for design that could give you a competitive advantage? This course will cover eligibility requirements and how to leverage available information and technology within time tracking software to easily access this lucrative incentive.

Brady Bryan – Founding Member, CEO, BRAYN Consulting, LLC

Brady founded BRAYN Consulting LLC in early 2010. Through vision and heavy investment into technology and infrastructure, he has made BRAYN a sleek, technology-driven, quality-focused organization that brings optimal value to clients. Brady is the inventor and continues his role as chief software architect of BraynwareTM Online – Total Time Tracking Solutions a client-centric, and easy-to-use project tracking system also used for tracking R&D spend.  Brady is a staunch advocate of adding value to clients through both tax credits and incentives, as well as supporting businesses in continuous process and quality improvement initiatives. This passion stems from his quality management and consulting background. Prior to founding BRAYN Consulting, Brady worked for several years in Deloitte Taxes National R&D Tax Credit and Incentives practice. In addition to serving several Fortune 500 corporations and many small and mid-sized businesses in their efforts to capture and support federal and state R&D Tax Credits, he worked on several internal process improvement initiatives including the standardization of the first e-Deliverables for R&D Tax Credit Studies.  Before his tax consulting career at Deloitte Tax, Brady worked for National Oilwell Varco, a publically-traded company, for nearly 10 years in various capacities, including supply chain management and Corporate Internal Controls.  He obtained his Juris Doctorate (JD) from Southwestern Law School, and his BBA in Management from Sam Houston State University.


Graciously Hosted by:


November 6
8:30 am - 12:30 pm
$60 – $90


AIA Los Angeles


Helms Design Center
8745 Washington Blvd.
Culver City, CA 90232
+ Google Map


41 available
Small Firms 101: Seminar #3 - AIA Member Ticket$60.00
41 available
Small Firms 101: Seminar #3 - Non Member Ticket$90.00