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Small Firms 101: Seminar #2

September 18, 2019 @ 8:30 am - 12:30 pm PDT

$60 – $90

Small Firms 101 – A Seminar Series (#2)

Hosted By: Helms Design Center
Learning Units: 3.5

Small Firms 101 is series of hands-on professional development workshops that will serve as a forum to give insight and access to the tools and resources needed to organize and operate a successful architectural & design practice. The theme of Workshop 1 is “Get Started.” The second workshop centers on “Getting Business.” The third is “Getting Bigger.”

Each seminar will be four hours long; comprised of various presentations ranging from 30-40 minutes with a 20-30 minute interactive Q&A.

Learn from speakers; ask questions specific to your practice during the Q&A and speak to peers encountering similar challenges.



Seminar 2 – Wednesday, September 18

Getting Business: Best-Practices + Business Development for Small Firms


TOPIC: Networking and relationships building are paramount to the success of a small firm: learn how to  be selective with regard to investing your limited spare time in targeted networking opportunities that will help you build relationships  leading to business and professional enrichment.

Dr. Giovanna Brasfield – CCA

With only ten percent (10%) of the industry consisting of women, Dr. Brasfield has been elevated to serve as the Senior Supplier Diversity and Community Inclusion Officer for Flatiron Construction as the Vice President of Diversity & Inclusion and also serves as the Inclusivity Manager for LINXS JV on the Los Angeles World Airport’s Automated People Mover (APM) project.  She assists the Southwest District Manager and the Division Manager in meeting contractual requirements on current projects and upcoming project pursuits that engage women, diverse businesses, local workforce, and youth engagement.  Dr. Brasfield is a true advocate, leader, and change agent within construction who is passionate about inclusion of others within construction and construction-related trades.  Dr. Brasfield has been named by construction industry bloggers as one of the “2019 Top 50 Construction Influencers” across the United States, by the Los Angeles Business Journal as a finalist for the Rising Star Award, and by Diversity Professional Magazine as a “Game Changer”.

Julio Vasquez – LEED AP, Construction Manager, PCL CONSTRUCTION SERVICES, INC.

Julio Vasquez is PCL’s construction manager and is currently working on the $1 billion Consolidated Rent-A-Car Center (ConRAC) facility at LAX. With more than 22 years under his belt, Julio has become a specialist in large construction management projects, negotiation, scheduling, value engineering, cost management, and Design-Build contracts. Since joining PCL in 2018, Julio has been instrumental in helping project teams resolve design and constructability issues for compliance. He also plays an integral role in workforce development and local hiring by partnering with organizations such as HireLAX and 2nd Call. Julio holds a Bachelor of Science degree in construction engineering technology and construction management from California State Polytechnic University, Pomona.

See Giovanna’s & Julio’s presentation HERE


TOPIC: Writing Contracts for Architects – What goes into them and what you need to know to protect yourself and get the best possible result.

Join two experienced real estate law practitioners that have lectured before National AIA audiences on this topic as they review for you the current AIA forms, new and different language that can provide you greater protection and clarity, and see how you handle demands from Owners and Contractors to shift liability and risk.  Learn basic copyright protection for your plans and basic insurance information to protect yourself, your employees and your practice.  See, from a global perspective, how the contents of your contract can directly affect the success or failure of your project and your compensation.

Paul Weinberg – Real Estate Law Practitioner

Paul Weinberg is a real property attorney practicing in Irvine, California. Since 1979, his Orange County practice has specialized in real estate, title, leasing, and real property development matters. Paul is the only non-architect member of the Laguna Beach, California Architectural Guild and acts as their legal counsel. He is a member of the Society of Architectural Historians and the American Institute of Architects, and has presented before four AIA national conventions, the last one in 2015, as well as numerous presentations at both AIA regional conventions and the Los Angeles chapter of AIA. Paul has also served on the faculty at the University of California, Hastings College of Law’s College of Trial Advocacy in San Francisco, CA and as an adjunct faculty with the University of California, Irvine School of Law and the University of California, Irvine Paul Merage School of Business.  Paul has also taught other lawyers real property topics for the University’s Continuing Education of the Bar, moderating panels on a wide variety of real property topics statewide for CEB since 1988, and authored one of the main chapters on quiet title law in CEB’s seminal work, Real Property Remedies. He also authors articles for the University of California’s Continuing Education of the Bar Real Property Law Reporter, and West’s National Real Property Law Journal, as well as West’s Zoning and Planning Report on a wide variety of zoning and planning topics, including view issues, mansionization, and other land use topics. Paul also works as a mediator, working to resolve real property disputes, including lot line, easement, view, and aesthetic issues.

Mark Worthge – Real Estate Law Practitioner

As a former practicing professional engineer, Mark brings his education and more than 30 years of legal experience to assist clients in complex construction and real estate disputes. Mark’s legal practice includes significant trial and arbitration experience representing developers, contractors, manufacturers, homeowner associations, architects, engineers, geologists and other design professionals. He also represents financial institutions in lender liability and real estate matters, and manufacturers in product liability claims involving claims for catastrophic personal injuries. Prior to and while attending law school, Mark worked as a registered professional engineer for several major architectural and structural engineering firms in the Los Angeles area. He was responsible for the design of commercial buildings, aerospace facilities, hospitals, transportation projects and energy facilities.

See Paul’s & Mark’s presentation HERE


TOPIC: BIM Technology for Small firms –  Larger firms have multiple staff for different tasks, with BIM many of those tasks can be consolidated to help with efficiency and time.  Multiple products with many choices for long term or short term investments.

Elisa de Dios Hernandez – Senior Associate, Director of BIM, AC Martin

Elisa has been in the architectural field over 20 years starting with a small firm, one man office that is still going strong.  Within 5 years she would help in supporting design teams using multiple software, and since then she has become more involved with setting up, managing and training in Revit and other design software.

See Elisa’s presentation HERE


TOPIC: Contracting with the City of Los Angeles has many aspects to it and can be daunting for a new business. Find out more about the Los Angeles Business Assistance Virtual Network, contracting vehicles and requirements such as the Business Inclusion Program, Local Small Business Programs, preference programs and business certifications to help you navigate the contracting process.

Lynda McGlinchey – Compliance Program Manager II, City of Los Angeles, Office of Contract Compliance

Lynda McGlinchey is the Manager of the City of Los Angeles, Bureau of Contract Administration’s Office of Contract Compliance. She has spent her 25-year City career in the Bureau of Contract Administration first ensuring the payment of prevailing wages, then that opportunities are made available to Minority, Women, Small, Emerging, Disabled Veteran, Disadvantaged, Lesbian Gay Bisexual Transgender Owned, and Other Business Enterprises during the contract bid and award process. Mrs. McGlinchey has also been responsible for implementing the Local Business Preference Ordinance and working with the Information Technology Agency on enhancements to the Los Angeles Business Assistance Virtual Network. As the Compliance Program Manager II, she is responsible for carrying out the Department of Public Works commitment to ensuring that subcontractors and subconsultants receive the work they were bid-listed to perform, that certification standards for a myriad of certifications are maintained, that various contracting related ordinance requirements are followed, and that the State approved Labor Compliance Program enforces the payment of Prevailing Wages and Apprenticeship Standards. Over the years, Mrs. McGlinchey has conducted several City-wide training sessions on the City’s various inclusion programs, spoken at numerous “How to Bid or Contract with the City” workshops, outreach events, and vendor fairs, and is familiar with various City contracting opportunities.

See Lynda’s presentation HERE


Graciously Hosted by:


September 18, 2019
8:30 am - 12:30 pm
$60 – $90
Event Categories:
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AIA Los Angeles


Helms Design Center
8745 Washington Blvd.
Culver City, CA 90232
+ Google Map


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