Business Development & Marketing Academy
January 24, 2019 @ 9:00 am - January 25, 2019 @ 5:00 pm PST$475
Business Development & Marketing Academy
Learning Units: 7 units per day, 14 total available
A3K Consulting and AIA Los Angeles present a two-day marketing and business development program for small and emerging practices.
The program is designed as a 14-hour intensive academy where attendees learn A-Z of business planning, business development, and marketing. Through a combination of lecture and exercises participants will be able to develop a preliminary business development plan that supports their firm’s business objectives, develop value propositions, and understand the elements of winning proposals. In addition, the course will also prepare attendees to understand the applications of metrics in business management and in developing a sales culture.
Strategic and business planning provides the framework by which a firm operates. A well-formed plan underscores a firm’s mission, vision & values, and provides guiding principles for decision-making. Planning can address the whole of the business or help prepare the pathway for specific business changes, such as leadership transition, mergers and acquisitions, market entry strategies, and regional expansion.
- Karen Compton, CPSM – Principal, A3K Consulting
- Bob Kain, AIA, ACHA – Senior Account Executive & Business Strategist, A3K Consulting
- Brandy Little, CPSM, CPCC – Senior Account Manager, A3K Consulting
Karen Compton, CPSM – Principal
Karen Compton’s boldness and candor are major reasons her clients turn to her for more than business guidance. They know she will tell them like it is, point them in the right direction, and remind them to “breathe and smile” through the tough times. Karen has an unflappable ability to solve complex problems with clarity and compassion, all the while remaining dedicated to the outcome.
As Principal of A3K Consulting, she oversees business operations, staffing, workload, client retention and business development. She also facilitates business planning projects and leads select client accounts. She is frequently engaged as presenter and author on practice management issues.
Bob Kain, AIA, ACHA – Senior Account Executive & Business Strategist
Bob Kain was meant to work in design and construction. From the time he was a young boy constructing elaborate creations with Lincoln Logs through the years he excelled in school in both math and the arts, Bob possessed the balance of logic and creativity needed to thrive as an architect.
With dedication and integrity, Bob blazed a successful career path, maximizing every opportunity that came his way and earning a top leadership position at a major architecture firm at a relatively young age. So, when retirement age arrived, Bob knew he wasn’t done building his legacy. Today, he continues to be a mentor and educator. Whether he’s brainstorming a market strategy with his clients or leading a lecture at the local university, Bob’s passion is always evident.
Brandy Little, CPSM, CPCC – Senior Account Executive & Performance Advisor
Brandy Little understands people. She observes, listens, and finds the potential in individuals and groups. Resourceful and resilient, she has a talent for spotting opportunity and generating ideas.
As a professionally-trained coach, she creatively helps her clients cultivate their strengths to develop practices and strategies for success. She believes that skillful communication is a differentiator, so she helps her clients add value with effective language. Brandy also leads workshops and seminars, and maintains a national network as an active volunteer.
A3K Consulting is a consortium of accomplished professionals with an adept understanding of the AEC industry and a passion for helping businesses become exceptional businesses. Honesty is our best policy when it comes to building client relationships and producing real results. While candor is not always easy, our clients recognize that we advocate for their best interest, which builds trust and improves their willingness to take actions for business success.
We start by educating firms on the link between sales and service delivery, and the importance of strategically connecting the dots to achieve long-term success. Our team offers a breadth of expertise that encompasses accounting and finance, human resources, management and governance, marketing, communications, and business development. Our experts shape and inform strategic planning efforts, and provide valuable support as needed during implementation.
A3K Consulting has helped clients within the AEC industry adapt to the business landscape since 2009 by showing them how to embrace change as an opportunity to innovate. We also challenge them to look internally so they can respond to the changing needs and demands of today’s workforce. We teach them that high-performing businesses look beyond profitability and revenues at their greatest asset – their staff – and create cultures that retain high performers and attract top talent. By disrupting conventional thinking in practice management, A3K Consulting helps its clients design and build sustainable businesses that yield real value and tangible results.