Lance Carlson will focus on holistic experiences at the AIA|LA Design Conference

Last Updated: June 15, 2012

Lance Carlson will focus on holistic experiences at the AIA|LA Design Conference
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"Design is evolving away from the confines of traditional design output. The focus of design is designing/thinking/feeling for experience rather than only aesthetics; we need to design for meaning and purpose rather than only form or even what appears to be obvious function. This means developing a strategy for design as opposed to operating solely from intuition, and it means that many disciplines need to be involved as "designers"." - Lance Carlson

On June 22 & June 23, we invite you to join Lance Carlson and us at the upcoming AIA|LA Design Conference to hear how leading design professionals are evolving the scope of their professional practice to enhance social, cultural and economic value.

Learn how to develop new tools, strategies and opportunities to achieve success in today's shifting economy.

To register, CLICK HERE.

Lance Carlson will focus on holistic experiences at the AIA|LA Design Conference

Lance Carlson
Principal
Carlson Strategy Group

Lance Carlson has been a longtime advocate and practitioner for human-centered design and innovation; he has authored articles on these topics as well as serving as a frequent public speaker on these and related themes. He enjoys promoting conversations about innovation, and in his exchanges with senior corporate leaders over the years, he has helped them to shape a vision about what is possible as well as provoking them to want to learn more about design, and do things differently. Drawing on a network of colleagues, his role is to understand strategy and innovation needs and organize projects and resources to get organizations closer to their business goals.

Lance was a Vice President with the innovation firm Continuum, and was previously Director of Strategy & Brand Design with the global design firm Gensler. Prior to joining Gensler he was President/CEO of the Albert College of Art & Design in Canada, preceded by a variety of positions in higher education as a vice president and dean in the areas of arts & sciences, design, strategic planning, academic administration, and management. Lance possesses an undergraduate degree in American Culture/Sociology from California State University, Fullerton, and earned Master's degrees in both American Culture/Sociology and Design from California State University, Los Angeles, and California State University, Fullerton, respectively.

For more information, please contact:
Will Wright, Hon. AIA|LA
Director, Government & Public Affairs
AIA Los Angeles
(213) 639-0764
will[@]aialosangeles.org

Last updated: 10-Dec-2012 05:23 AM
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