Iconathon for the LA River

Last Updated: June 26, 2012

1335 Willow St, Los Angeles, CA 90013, USA

Iconathon for the LA River:

As proud Angelenos, we're excited to partner with amazing organizations throughout Los Angeles to host an Iconathon for the L.A. River on Saturday, July 21st. This event is free and open to the public, anyone is welcome to participate - no design skills required! Space is limited, so please RSVP.

The Los Angeles River is something of a hidden gem in our city. Although it runs right through the heart of L.A., not too many people know about it. This is because early in Los Angeles' history the river was confined and routed through a series of concrete channels in order to prevent the kind of catastrophic flooding that occurred in 1938. Confining 80% of the River to these concrete channels created the world's largest storm drain, causing many citizens to forget there was even a River in the first place. This contributed to rapid deterioration and pollution of the River.

In the past several years there has been a growing grass-roots movement to restore and revitalize the L.A. River and surrounding areas. One of the first voices for this movement was Friends of the Los Angeles River, founded in 1986 by Lewis MacAdams. We are thrilled that Lewis, as well as as Omar Brownson, Executive Director of LA River Revitalization, will be speaking at the event to help us learn more about the significance of the River.

The Iconathon will focus on developing a set of universally recognized signage for the LA River and the surrounding areas. And since the symbols will be placed in the public domain, municipalities around the world will be able to use the River symbols created.

The event will be held at the LALA Gallery, which supports great street artists like JR, Roa, and Shepard Fairey. LALA is tucked into a spacious corner of an old meat packing facility built in 1949, boasting high ceilings and a raw space that is a natural fit for street artists to bring their work inside. The Iconathon will coincide with Bloomfest LA, a fun festival celebrating the Arts District. We're looking forward to winding down the day with some indie music on the KCRW Stage, great brews and good food! Event Details

Date: Saturday, July 21st Time: 11am to 4:30pm Location: LALA Gallery at 1335 Willow Street, 2nd Floor in Los Angeles, CA 90013 Topic: L.A. River

Speakers on "LA River": Lewis MacAdams, Founder and President of Friends of the LA River, and Omar Brownson, Executive Director of LA River Revitalization. Speaker on "Symbol Design & User Comprehension": Edward Boatman, co-founder and Creative Director of The Noun Project Lunch: ? RSVP: Eventbrite

We are grateful to the following Partners & Supporters for making this Iconathon possible:

American Institute of Architecture, Los Angeles Chapter City of Los Angeles, Los Angeles River Revitalization DeLab Friends of the Los Angeles River GOOD.is Los Angeles River Corporation LALA Gallery Mia Lehrer & Associates LA Creek Freak The Trust for Public Land

Last updated: 10-Dec-2012 03:45 AM
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