Global Logistics and the Language of International Marketing

Global Logistics and the Language of International Marketing In the past, the reach of A/E/C firms may have been limited by logistics of office location and means of communication. Now, technology enables people to conenct and share ideas across the globe with ease, which means the sky is the limit when it comes to pursuing work and building business relationships. Today's professionals can seize the opportunity to grow business and reach clients in emerging international markets much more easily than their predecessors.

The opportunity to expand into global markets is a reality, but where does one start? How does one address inherent cultural differences, manage divergent business expectations, and achieve success in the international marketplace?

Although our domestic acumen may be refined, competition is leading us to learn a new language. Join our internationally savvy panel for a crash course in the language of international marketing.

MODERATOR Nancy Horne, Principal NDH Search Worldwide

PANELISTS Michael McCarthy, Vice President Moffatt & Nichol

Pat McKelvey, AIA, Principal & Regional Director of Abu Dhabi Office RNL Design

Joshua Boren, Business Development Manager Aedas Sport

**SPONSORS ** Contact Matt deWit at (310) 957-6130 to learn about sponsorship opportunities.

WHEN Wednesday, February 24, 2010 7:30-8:00 AM Registration & Networking 8:00-10:00 AM Panel Presentation

WHERE Millennium Biltmore Hotel Bernards Room 506 South Grand Avenue Los Angeles, CA 90071

PROGRAM COORDINATORS Madeline Field, Degenkolb Engineers Daniel Frank, Gonzalez Goodale Architects Susan Guerrero, Moffatt & Nichol Juanita Martinez, CPSM, SWA Architects

Last Updated: April 27, 2010