Technology for Storytelling: How to Reach New Clients and Engage a Global Community
Wednesday, March 11, 2015, 12:00 pm to 1:30 pm
AIA Los Angeles, 3780 Wilshire Blvd., Suite 800, Los Angeles, CA 90010
Technology for Storytelling: How to Reach New Clients and Engage a Global Community

When: Wednesday, March 11th, 2015, 12:00 pm to 1:30 pm

Where: AIA Los Angeles, 3780 Wilshire Blvd., Suite 800, Los Angeles, CA 90010

For design professionals, technology tools extend far beyond space planning and drafting. Today, technology is used to communicate more effectively with clients, tell engaging stories about you and your portfolio of work and market your business with scale and efficiency, in the office or on the go. During this session, discover how you can harness integrated technologies and digital platforms like Houzz to do just this - improve business efficiency, reach new prospective clients and streamline communications.

Learning Objectives:
  • Discover ways to streamline communication with clients throughout a project.
  • Learn how to build a compelling online presence, plus best practices for engaging with an online community.
  • Learn how technology can facilitate the type of storytelling that differentiates your business and protects your reputation.
  • Understand how these activities generate new business, and how to measure their effectiveness.
Houzz is a leader in this field with:
  • 25+ Million Unique Monthly Users
  • 5+ Million Photos (all uploaded by professionals)
Lindsey Thudin
Lindsey Thudin is part of the Industry Marketing Team at Houzz, an innovative residential design platform and community. She is a public relations and brand strategist with 10+ years professional experience across the agency, startup and consulting landscape. As the founder of a successful brand communications agency, she understands the challenges faced by small businesses and excels at creating and executing strategic marketing plans. She is particularly passionate about helping small businesses increase revenue through viral marketing and new media. Ms. Thudin obtained a Bachelor’s degree in Journalism and Public Relations, with a Business Administration Minor from the University of St. Thomas and is currently pursuing a Master’s Degree in Multimedia Communications.

Shelley Santo, Frederick Fisher & Partners


12:00pm - 1:30pm
Check-in at 11:45am, with event starting at noon.

Members: FREE
Non-Members: $20 (event attendance only)
Bring your own lunch and drinks.