POLTRONA FRAU AND CAPPELLINI RELAUNCH LOS ANGELES SHOWROOM
When
Where
Thursday, September 17th, 6:00PM - 8:00PM
Poltrona Frau and Cappellini Showroom - 8950 Beverly Boulevard
community

POLTRONA FRAU AND CAPPELLINI RELAUNCH LOS ANGELES SHOWROOM

LOS ANGELES, CA, September 2015 - Poltrona Frau and Cappellini announce the reopening of its Los Angeles showroom location. The remodelled space will represent two of the three Poltrona Frau Group brands – Poltrona Frau and Cappellini - under one roof, while Cassina remains at its location, also on Beverly Boulevard, a few blocks away.

The 6,000 square foot space located at 8950 Beverly Boulevard, in the West Hollywood Design District, continues to gain reputation as a destination for architects, designers and customers interested in high quality Italian-made furniture. The classic elegance and handcraftsmanship of Poltrona Frau, and the avant-garde pieces by Cappellini will be highlighted in a contemporary setting designed to reflect the identity and personality of each collection. Together, the two brands serve as ambassadors of Italian culture and its devotion to detail, quality and perpetual style. In an on-going effort to create awareness and international appreciation for the history and advances of Italian design, Poltrona Frau and Cappellini strive to reach key markets and dedicated clientele throughout North America.

On display at the West Hollywood location will be a wide selection of products including iconic pieces such as Poltrona Frau’s historic Chester sofa dating back from 1923 to the Volare bed designed by Roberto Lazzeroni and presented at Salone del Mobile in April, 2015, along with popular contemporary pieces such as the Cappellini S-chair by Tom Dixon (1991) and the Cap chair by Jasper Morrison (2013).

The showroom opens with a cocktail reception on Thursday, September 17th from 6:00 – 8:00pm.

For more information, please contact:
Marlene C. Capron, Karla Otto New York – marlene.capron@karlaotto.com
Evan Rome, Karla Otto New York – evan.rome@karlaotto.com

ABOUT POLTRONA FRAU
Poltrona Frau, backed by a great history and tradition, lives in the present. Interpreters of timeless beauty, the company believes in designs and materials that guarantee wellbeing, and it proudly maintains its international standing as a spokesman for the values associated with the design and production of Italian-made goods. Founded in 1912, Poltrona Frau has been refining its sophisticated expertise in hand-crafted workmanship for more than a century. This expertise continues to be passed down by master craftsmen from generation to generation. Today, as in the past, this heritage of knowledge and skill is captured within each piece of Poltrona Frau furniture and continues to evolve to obtain the best from the renowned Pelle Frau® leather. Poltrona Frau’s blend of tradition and modernity has made the brand a highly recognisable presence in the residential, office and contract sectors in addition to the interiors for cars, aeroplanes, yachts, helicopters and trains. www.poltronafrau.com

ABOUT CAPPELLINI
Giulio Cappellini, creator of the uniqueness of the Cappellini brand and emblematic figure in the international design scene, is universally recognized as a talent scout of young designers. Over the years Cappellini has launched some of the world’s greatest designers such as Jasper Morrison, Marcel Wanders, The Bouroullec brothers, Marc Newson and Nendo, producing innovative and high quality furnishings. Giulio Cappellini manages the Art Direction of Cappellini as well as the company’s products and communication strategies. Cappellini’s activities and projects have been featured in some of the most prominent architecture and design magazines, and he has been nominated by “Time” magazine as one of the most important trend setters in the world. Cappellini’s collection is characterized by experimentation and exploration of new way of living, furnishing the whole domestic landscape from the living room to the studio to the bedroom. Many of these products have also become iconic pieces and exhibited in museums throughout the world including the V&A in London, the MOMA in New York and the Pompidou Centre in Paris. www.cappellini.it