AIA National Hosts L.A. Live Architecture Tour as part of the Entertainment Experience Evolution Conference
Friday, February 20, 2015, 10:00 AM to 1:30 PM
L.A. Live, Downtown Los Angeles
We are excited to announce that, as part of the Entertainment Experience Evolution Conference, the American Institute of Architects Retail and Entertainment Knowledge Community will be hosting a free architectural tour of L.A. Live from 10:00 am to 1:30 pm on Friday February 20th, 2015. Representatives from three of the architectural firms responsible for the design of L.A. Live will be on hand to present their work and lead the tours. Due to space limitations and scheduled venues participation, this tour series will be limited to 50 conference attendees.

LA Live, the 4-million square foot sports and entertainment district in downtown Los Angeles opened in 2007 with the completion of the NOKIA Theatre and NOKIA Plaza. L.A. Live features sports and music destinations, night clubs, restaurants, a bowling alley, museum and movie theaters. The 27-acre site, developed by AEG, is home to such venues Staples Arena, the NOKIA Theatre, Club NOKIA, the Conga Room, Lucky Strike Lanes and Lounge, the GRAMMY Museum, Regal Cinemas, as well as ESPN’s West Coast Broadcast Center.

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The tour will begin with key members from RTKL, Master Planners of the LA Sports and Entertainment District as well as architects of Building A (home to Herbalife and the Grammy Museum) and Building B (the ESPN Building). They will provide a project overview describing the various key elements of the project, including how the deal was structured and how the master plan was conceived.  They will discuss the strategy behind the plan and its relationship to the convention center, the STAPLES center; positioning the project in the context of South Park with transit improvements, new residential, and community amenities. Attendees will also have an insight into key functioning pieces of the project including; the hotel/conference center, theatre, entertainment and food & beverage, event programming, anchor uses, parking,  naming rights, signage,  the role of flexible entitlements and what is next for LASED.
Next, Kap Malik of Gensler will present the overall project concept describing its influence on the development of LA Downtown and its connectivity and influence on LA Live as a whole.  This part of the tour will discuss the form of the project, its functional layout and development of the skin as it relates to its function.  Stops will include the JW Marriott, Ritz Carlton and the Conference Center discussing their relationship with each other and design innovations Gensler developed to make it a LA Landmark.
Finally, Kurt Schindler and Jeff Zieba of ELS Architecture and Urban Design will lead a tour of the NOKIA Theatre. ELS designed the 7,100-seat performance venue as part of the first phase of L.A. Live. With an arena-sized stage of over 14,000 square feet, offering the intimacy of theater with no seat further than 220 feet from the stage, the NOKIA Theatre is designed for flexibility, hosting a range of events from concerts and theatrical performances to televised award shows, such as the American Music Awards and the Emmy Awards.