Interior Architecture Committee Tour: Fender Headquarters in Hollywood
When
Where
December 6th, 6:00–8:30pm
1575 N Gower Street, Los Angeles (Columbia Square)
committee



Interior Architecture Committee Tour
Fender Headquarters in Hollywood
 
DATE: Wednesday, December 6, 2017
TIME: 6:00 – 8:30pm
PLACE: 1575 N Gower Street, Los Angeles (Columbia Square)
Cost: $25 for AIA Members, $35 for Non-Members
photo: Eric Laignel

 
A discreet red neon sign reading Fender announces this iconic company on Gower between Hollywood and Sunset.  Designed by Rapt Studio, Fender’s headquarters is only steps away from other music and entertainment giants in the neighborhood.  The new HQ occupies two unique buildings:  24,500 sq. ft. on two floors in a contemporary mid-rise building, and 8,600 sq. ft. in an adjacent 1940s adaptive reuse that Fender has dubbed the Bungalow.
 
The first building is home to the executive, sales, and marketing teams, and the public is welcome to explore a museum-like installation and feature wall upon entering.  A polished white Fender guitar finds a home in the white on white feature wall, welcoming visitors to play any time.  Simply said by Rapt, “The look is professional, intentionally not too rock ’n’ roll.”  The polished concrete floor and generally neutral finishes are the perfect backdrop to collections of vibrantly colored Fender guitars, the real art in the space.
 
The Bungalow has a completely different personality and is home to Fender product development.  The building is the adaptive reuse of a 1940s sound stage and although largely new, the original wooden bow trusses were retained along with a 30-foot ceiling (shown above).  It’s a magical space and at this time of year, and one might think it doubles as one of Santa’s workshop.  The design of the space was influenced by the sleek contours, niche colors, and finely tuned hardware of Fender guitars—while still taking into account the workflow and product development process unique to the teams at Fender. Leo Fender, craftsman who founded the firm in 1946, would likely be very proud that Fender Musical Instruments Corporation continues its legacy here.
 
The tour will be conducted by Sam Farhang, President and Creative Director of Rapt Studios.
 
Wine and cheese will be generously provided by: 
TheSheridanGroup - Nienkamper 


Register Here:
* Required